Involve Asia – Southeast Asia’s Leading Affiliate Marketing Platform

 



Involve Asia is a leading affiliate marketing and martech platform in Southeast Asia, helping brands, merchants, and publishers drive sales through performance-based marketing. Founded in 2014 in Kuala Lumpur, Malaysia, Involve Asia has expanded its presence across Indonesia, Thailand, Vietnam, the Philippines, and Singapore. The platform connects thousands of digital partners such as influencers, content creators, publishers, and developers, enabling them to promote products and services while earning commissions automatically.

Founders and Leadership

  • Jimmy How – Founder & CEO: Leading Involve Asia since its inception, focusing on platform growth, regional expansion, and technological innovation.

  • Rene E. Menezes – President & Co-Founder: Responsible for commercial development, business expansion, and strategic growth initiatives.

Their leadership has positioned Involve Asia as one of the largest affiliate networks in Southeast Asia, with over 580,000 active partners and more than 1 million partnerships since its founding. The platform supports various campaign models, including CPS (Cost per Sale), CPI (Cost per Install), CPL (Cost per Lead), and CPA (Cost per Action).

Services and Innovations

Involve Asia offers a comprehensive suite of tools and features for merchants and advertisers:

  • Real-time tracking and analytics: Monitor campaign performance and conversions.

  • Promotional material distribution: Provide links, banners, coupons, and widgets to simplify promotions.

  • Automated commission payments: Ensure accurate and timely affiliate payouts.

  • Multi-platform integration: Supports e-commerce websites, apps, and social media campaigns.

The platform also empowers digital entrepreneurship, allowing individuals and small businesses to earn income by promoting products through a fair and transparent affiliate system.

Expansion and Achievements

  • Partnered with major brands and leading e-commerce platforms across Southeast Asia.

  • Secured USD 10 million funding in 2023 from Bintang Capital Partners and other investors to expand into new markets and enhance platform features.

  • Employs over 600 staff members and has consistently achieved CAGR of ~132% since its inception.

  • Enabled over 700,000 partners in Indonesia alone, fostering inclusive digital business opportunities.

Conclusion

Involve Asia is an innovative and trusted affiliate marketing platform in Southeast Asia. Under the leadership of Jimmy How and Rene E. Menezes, the platform continues to drive e-commerce growth, digital marketing innovation, and income opportunities for creators and brands. Its focus on innovation, transparency, and performance has made Involve Asia a top choice for affiliate marketing in the region.

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