Kevin Aluwi – The Indonesian Tech Entrepreneur and Co-CEO of GoTo

 

Kevin Aluwi, born on May 21, 1986, in Jakarta, Indonesia, is a leading entrepreneur and innovator in Indonesia’s digital economy. As the Co-CEO of GoTo, the nation’s largest technology conglomerate formed from the merger of Gojek and Tokopedia, Kevin has been instrumental in shaping Indonesia’s digital ecosystem, advancing e-commerce, digital payments, logistics, and super-app services. His leadership, strategic vision, and data-driven approach have positioned him as a key figure in Southeast Asia’s tech industry.

Kevin grew up in Jakarta in a family that valued education and entrepreneurship. He showed an early aptitude for technology, analytics, and business strategy. Kevin pursued higher education at the University of Southern California (USC), earning a degree in Industrial Engineering and Operations Research. This technical and analytical background would later become central to his approach in building scalable technology platforms that address complex market challenges.

Kevin Aluwi’s career began in the finance and technology sectors, where he gained experience in data analysis, strategy, and operations. This foundation enabled him to understand consumer behavior, market dynamics, and the operational challenges of large-scale technology platforms. His expertise in data analytics later became a hallmark of his leadership style, allowing him to make informed, strategic decisions that drive growth and innovation.

In 2014, Kevin joined Gojek, Indonesia’s pioneering ride-hailing company founded by Nadiem Makarim. He started in a strategic and operational role and quickly became integral to the company’s expansion. Kevin focused on leveraging data and technology to optimize operations, enhance user experiences, and scale services efficiently. His contributions were critical in transforming Gojek from a ride-hailing platform into a comprehensive super-app offering mobility, logistics, food delivery, digital payments (GoPay), and lifestyle services.

Following the landmark merger between Gojek and Tokopedia in 2021, Kevin Aluwi became Co-CEO of GoTo, overseeing operations, technology development, and strategy for the conglomerate. His leadership ensures the seamless integration of services, the optimization of digital payment ecosystems, and the creation of synergies between e-commerce, logistics, and on-demand services. Kevin’s data-driven approach enables GoTo to meet the needs of millions of users while supporting micro-entrepreneurs, merchants, and drivers across Indonesia.

Kevin Aluwi is recognized not only for his technical and business expertise but also for his commitment to social impact. Under his guidance, GoTo has empowered millions of small business owners, provided access to digital payments, and facilitated financial inclusion in regions that were previously underserved. His work demonstrates that digital innovation can drive both economic growth and societal benefit, creating opportunities for individuals and communities nationwide.

Kevin’s leadership style emphasizes data-driven decision-making, operational excellence, and customer-centric innovation. He encourages teams to embrace analytics, experiment with new solutions, and prioritize user experience. This approach has made GoTo one of the most agile and responsive digital platforms in Southeast Asia, capable of adapting to rapidly changing market conditions and consumer behaviors.

Beyond business, Kevin Aluwi actively participates in mentoring young entrepreneurs, promoting the growth of Indonesia’s startup ecosystem, and advocating for digital literacy. He frequently engages in discussions about technology trends, e-commerce innovation, and strategies for scaling businesses in emerging markets. His thought leadership continues to inspire the next generation of Indonesian tech leaders and innovators.

In summary, Kevin Aluwi is a transformative figure in Indonesia’s digital economy. As Co-CEO of GoTo, he has played a central role in integrating e-commerce, mobility, logistics, and digital payments into a unified super-app ecosystem. Through his strategic vision, data-driven leadership, and commitment to social impact, Kevin has empowered entrepreneurs, enhanced user experiences, and contributed to national economic growth. His work exemplifies how technology and innovation can create scalable solutions that benefit both businesses and society.